Yeezy

Work.Shop presented a capsule apparel collection to complement the already successful, hype-status Yeezy footwear line. Imagined as a unisex assortment rooted in perfected basics and updated silhouettes, the collection intended to push the boundaries of conformity and conventionality. It was introduced as a disruptive direct-to-consumer subscription product kit, with each outfit delivery layering onto the previous to create a complete 365-day wardrobe.

Project Input:

Concept Direction | Design

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Williams Athletic Club