Work.Shop was tasked with reinventing women’s golf attire and responded with a fashion-meets-technical apparel collection inspired by the storied country clubs of England during the go-go, hedonistic sixties and seventies. Our design aims to blend chic elegance with performance, offering clothing that is both stylish and functional. With no need for a costume change, Williams Athletic Club’s pieces are versatile enough for both the golf course and the clubhouse. Meticulously crafted from luxurious materials with an eye for beautiful design, our collection stands as a statement of confidence and style.
Project Input:
Creative Direction | Design | Color & Materials Direction | Proto Development