Not chasing what’s new, but defining newness.
Work.Shop is a strategic design consultancy helping brands define newness through clarity of vision, product innovation, and market intelligence. We partner with lifestyle brands across North America and Europe to build future-focused product that drives relevance, growth, and long-term value.
Vision-first. Strategy-led. Built for impact.
Led by Evan Fox, Work.Shop operates at the intersection of creative direction, product strategy, and business growth. With deep experience across men’s and women’s ready-to-wear, accessories, and licensed product, the studio brings a 360° approach to design leadership—translating insight, intention, and foresight into product that is both distinctive and commercially sound.
We help brands clarify their point of view, define their next chapter, and build product that feels relevant before the market asks for it. Our work is grounded in foresight, not trend-chasing, and driven by the belief that innovation only matters when it serves a larger strategic vision.
From concept through execution, we partner closely with leadership teams to shape product ecosystems that balance creativity, commercial viability, and long-term brand growth.
Brands we’ve partnered with across apparel, accessories, and lifestyle.
Selected work highlighting vision, strategy, and product leadership across apparel, accessories, and lifestyle categories.
